Google’s New Hummingbird Search Algorithm



Have you noticed recently that up to 90% massive drop down in Google Search Traffic Worldwide? If you are a blogger then definitely yes, because most of the bloggers noticed it and posted it everywhere on the internet. Why this has suddenly happened to every blogger & webmaster? find out the answers in this post.

That’s all happening just because of new update made by Google to its search algorithm. Google’s new algorithm is named as “Hummingbird“. Google has become much better at offering up direct answers to questions asked by end user that’s because Google recently flipped the switch on a new search algorithm which will focus on parsing searches as complex queries.

google Hummingbird algorithm

“Hummingbird” a new Search Algorithm:

“Hummingbird” is actually the logical step made by Google towards separating the best material from the Internet. Now Google will put less emphasis on matching keywords so search results will be more emphasis on understanding what a user is most likely hoping to obtain. The ways through which Google crawls the World Wide Web will be remained same as it was in past, but the search results will be determined to best suit the user experience.

What Google want to achieve?

Google actually wants to keep pace with the evolution of Worldwide Internet usage. Search queries got more complex so, traditional keyword based system is not showing what a user is most likely expecting to obtain that’s why there is need to match concepts and meanings instead of keywords. So Google makes an effort to match the meaning of queries instead of matching keywords.

Benefits of Hummingbird Algorithm:

1. Search Engine can parse full query more quickly.

2. Google will be able to identify and rank content it has indexed with relevant queries.

3. Search Engine can compile voice-based queries more accurately.

4. Google will only return relevant search results. Irrelevant results will be discarded.

5. Search Results would be determined to best suit the user experience.

Drawbacks of Hummingbird Algorithm:

1. Google becomes more powerful. So webmaster will totally dependent upon Google.

2. Small blogs having great content usually get penalized.

3. Large website in the corporate world mostly gets more exposure.

4. It is harder to get profit from your own original content.

Future of Internet marketing (SEO):

As I mention earlier in the post that according to new “Hummingbird” algorithm Google will put less emphasis on matching keywords so search results will be more emphasis on understanding what a user is most likely hoping to obtain. So bloggers should take advantage of all the marketing initiative which focuses on staying ahead of the competition. One who gives priority to the needs of their visitors and create content to satisfy user requirement will definitely see the biggest successes in the future. So it’s time to prioritize user requirements instead of prioritizing the search engine crawler. Google itself set a great example in new “Hummingbird” search algorithm update was actually an attempt by Google to better serve the needs of their users.

Final Advice to Bloggers / Online Business:

Finally I advise every blogger / online business that plan to stay ahead of the competition should focus on better serving their user instead of focusing search engines. The Simple Fundament is that:

“Give Priority to Users, so User Give Priority to You”

Dear Readers above were some general information about Google’s new search algorithm “Hummingbird”. Any Query Related to above post will be highly appreciated. You may ask your questions in the comment section. Thank you for reading!

About Abdul Wali

Abdul Wali is a Web Developer, SEO Consultant and Online Instructor working online for last 6 years on the internet and managing several successful websites. You can contact him via Email or follow him on Facebook. Also add him on .

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  • salam wali bahi
    ye kya ha smja ni kch bahi g kya ab seo ka method b change ho jae ga???
    kya ye jo google ne changing ke han kya ye thk kiya ha or eska kya faida ha???

    • w/salam,
      brother try to read the post again, everything is explained in the post about new Google search algo “HummingBird”.

  • I love it DEar Your work is so Grate may Allah Bless you……………………………….

  • They will continue improving user experience. So, be cautious while you work on your new web project.

  • assalam-o-alaikum wali bahi

    Ager hum domain name dosri company pe transfer kerey matalab godadday se domain namecheap pe convert kery tu site ranking, seo, visitor par affect parta hy k nai rank down tu nai ho jata plz batana zoor

  • AOA…. sir umeed hai ap thek ho gay ap ki is website say humay boht help milti hai .ALLAH ap ko khuch rhkay bahi.ameen. Wali bahi me aik web domain lyna chahta hn ap say. http://www.pkshop.com yah domain mil jaen ghi kiya…. wali bahi me web site computer ,mobile aur in ki accessories pah bana ra hn is me in ki detail ho ghi aur me in ko online sale karo gha us k alwa is web tips ho ghi . kiya is tarhn ki web pah adsense approve ho jaen gha . is me jo detail ho gi woh meri apni ho ghi.

  • AOA… wali bahi mjay domain chahi hai ap say http://www.pkshop.in yah domain mil jaen gi kiya . meri web site computer and mobile accessories pha hai is web me in k bary me detail aur online sale kiya jean gha is k awala boht si tips ho ghi . yah website adesne say approve ho jaen ghi na? is me jo detail ho gi meri apni khud ki ho gi . ????

  • Ravindra kumar

    very nice post wali bhai thanks form India

  • Wali Backlinks by blog commenting is still usefull or not after Hummingbird?

  • sohel

    wali bhai mene puri post read ki aur smji bhi
    but confirmation ke liye sirf aapse ek hi question krunga ke ye

    hummingbird blog/web owner & seo worker ke liye achha he ya……
    please replay….

  • Great wali bro, Your all article is very informative for us, Thanks for sharing about new google algorithm (hummingbird)

    • You are always welcome and thanks for the appreciation!

  • Dear Wali Bhai, meri site pichlay 1 month say search engine main down ho gai hay. Actually I deleted all the data from mine site and then I reinstall the data. After Installing the data it remained as usual at the top in the search engine but after a week google threw my posts in the far away pages of search engine. Jo sites meri site say content chori karti thein wo top per aagain aour meri posts 3rd, 4th page per chali gain. Is ki kia waja ho sakti hay. Plz reply must. Thanks in advance.

  • Wali Bahi aap nain meray answer ka jawab hi nahin dia. Lagta hay aap nain mera comment delete kar dia. Thanks

  • Muneeb Javaid

    Very Good Post Plz Urdu May bie Article write karay takay mazaeed samaj ah sakay Thanks Wali khan Bhai

  • Like other bloggers i also got penalized in my opinion hummingbird is not good. The search terms don’t work correctly when i search in google about any keyword google gives irrelevant results. I hate hummingbird!

  • ahsan

    Please publish a post about xml-image-sitemap for blogger .

  • nice artical

  • good article abdul wali bhai

  • with the application of Google’s new algorithm “Hummingbird” some people get worried due to down ranking in the search results and they look for get recovered. Those people who has good contents and relevant backlinks attain top position. I noticed some people talking about keywords as useless because Hummingbird is considering whole queries. But with the help of your posts so many misconception are resolved and its sounds helpful for people doing blogging like me 🙂

  • Spook SEO

    Abdul Wali you done a great job and write some valid points about this new Google update. After this update thousands sites have a huge decline in their traffic and they are worried about it. These sorts of article are so beneficial for them to bring back their page rank and traffic.

  • Humming bird algorithm ko zara explain bhi kr doo,
    yar aap ki posts bohat khali khali hoti hei…..bus zara sa biyan kia or post khatam , yeh kia hei ?