Top 15 Google SEO Ranking Factors in 2016

As many of you might know that Google is using 200 factors for ranking websites and web pages. No one exactly knows the fact behind these 200 factors except Google’s employees who have created these factors and algorithms. However, there are SEO experts who give their opinion on these factors and also do very comprehensive case studies. As a result, we now have a slightly clear idea about what’s going on. Out of these 200 signals, I have a list of top 15 factors which you can use in 2016 and beyond to rank your websites in Google.


1) Main Keyword in Title

Title is the main part of an article, and it’s equally important as far as SEO is concerned. The first thing Google considers as the signal for SERP (Search Engine Result Pages) is the title tag. You must use your main keyword wisely in your title so that it looks perfect and accurate in the eyes of search engines and especially Google.

2) Keyword in Domain Name

If you have your primary keyword in your domain then chances are high for getting the first position in search engines for the reserved keyword. Keywords in domain name help search engines’ crawlers in finding relevant pages on the same website easily.

3) Domain Name Age

In SEO, this is an old saying that aged domain names are the queens. The more aged domain you have, the more it’s better. If a domain name is 5 years old then chances are very much higher for better ranking as compare to a 1 year old domain name. So this is a real fact.

4) Keyword in H1 & H2 Tags

If content is king and title is queen then H1 and H2 are the ministers. Yes, it’s true if you include the keyword in heading one or heading two, chances for obtaining a better ranking is more than expectations.

5) Content Length

And here it comes the magic, the more lengthy article you have, the more ranking factors you’ll knock. A 2000 words article is five times better than a 500 words article, chances for a 2000 (words) article will be 20% higher than an article having only 500 words. It’s true dude, give it a try.

6) Keyword Density As Low As Possible

Keyword density is the number of keywords you use in the whole article, the maximum limit is 3% but if you use your keywords wisely in the article and keep it up to 1% or 2% then chances are still higher for getting a desired ranking in SERP. Let’s not forget checking the density in your articles using different online tools.

7) Updated Content

Gone are the days when you used to have a piece of content for years and decades. This era is called “Dynamic era” which means you have to update your content every time when there is a change in the technology or in the thing you’ve written about. Make it a habit to change the content according to latest trends.

8) Images & Videos in Article

A few years ago, We used to rank up text based content very easily in Google, but that’s not the case now, you have to add media and videos to your articles/posts in order to get a consistent position in search engines. Don’t use too much images and videos in your article, but a balancing ratio between content and media is must.

9) Website Speed & Mobile Optimized

If your website is not opening in 2 seconds then you are in hot waters. If you don’t have a mobile friendly version of your website then you are really in troubles. Make sure to speed up your website and make it mobile friendly so that everybody on every device can access it easily, and search engines love this thing.

10) Domain Authority

Domain Authority (DA) is something that you should care about, before this, there was Page Rank which we used to improve overtime. But now, DA has taken the place, you should build backlinks with websites which have higher Domain authority than your site. If you can make your DA rank above 40 or 50 then celebrate it.

11) W3 Validation

If your site’s HTML/CSS and JavaScript code is valid according to w3 consortium then it’s a great plus point for you, don’t be lazy, take out some time and check whether your site’s code is really validated or not.

12) Sitemap For Your Website

Sitemaps are still considered one of the important factors for ranking your website, search engines’ crawlers love to go through the entire map of your site and find more relevant pages to index in their database.

13) Penguin Safe & Relevant Backlinks

Penguin is one of the algorithms Google introduced to catch up spammy backlinks, and now you have to be very careful while creating backlinks, because it can go negative against you. Therefore, always create penguin safe and relevant backlinks. Irrelevant backlinks are also considered as negative backlinks.

14) Avoid Duplicate Content

You should 100% avoid creating duplicate content, if you have clean content on your site and every page is unique without any duplicate copy then believe me, you’ll be the boss. Search engines don’t excuse duplicate content.

15) Social Shares

Social Media is very powerful these days in terms of SEO, it really matters. If you have more likes, shares and comments on your blog post then it’ll give a positive and strong signal to Google for ranking up your content very quickly. So make sure to produce useful content and get maximum social shares from your readers.

Last Words: 

SEO is still alive, and it’s even more powerful than ever. Please let me know if you have any questions or suggestions.

About Abdul Wali

Abdul Wali is a Web Developer, SEO Consultant and Online Instructor working online for last 6 years on the internet and managing several successful websites. You can contact him via Email or follow him on Facebook. Also add him on .

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  • Junaid Rehman

    Nice article

    • thanks Junaid bhai for liking!

      • PRINCE


  • mohsin raza

    Wali Bhai Which One Pluing You Are Using For Hide Wp-admin Kindly Reply I Wana Use For My Site For Better Security Thanks In Advance..Waitng For Your Reply,,

    • I think there is an option in itheme security plugin which you can use to hide wp-admin etc.

      • mohsin raza

        Ok Thanks.. 🙂

  • Hi Bro,

    Thanks for bringing out such an epic post. Which make it easy for novice bloggers that how to rank their websites as per guidelines of Google. This is a very educative post, especially when still new in blogging. All the points plays an imperative role for the betterment of any blog. And every blogger must follow these spectacular guidelines.

    Thanks for sharing your nice experience with us 🙂



    • You welcome Muhammad, and thanks for stepping by here!

  • Ranjit from India

    Hello Wali Sir , My adsense Earning is Above 2 Lacs in This Month . Do I Need Provide Pan Card to Bank to Receive Adsense Payment.

    • No, you don’t need to provide anything.

      • Ranjit from India

        Thanks for Reply but Are You Sure . I Am from India.

        • for Pakistani publishers it’s up to 5 lack, so you can find about India by visiting Adsense help pages about payments.

  • Assalam-O-Alaikun Wali Bro.
    How are you?
    Wali bro i sent you some Email to ask some question about my website but you did not response me.You said me that “ask from me to the point question” so i ask to the point quiz, but you did not give me answer.If you mind due to i send you E-mail, So next time i will not send E-mail.If you demand money to give me response about my Email, i shall also pay it.
    I am waiting of your reply.

    • w/salam, I try to reply to every email which is clear and to the point, and furthermore, I do check the details of the question.

  • Muhammad Wahab

    great and useful tips about SEO. i read the whole article the mean thing i mostly like in your articles is that you keep your articles simple which help people to understand the contents easily so i love your site and this article also keep growing have a nice day.

    • that’s great to hear Wahab, I always try to put things in simple words so that everybody can easily get it. Thank you for stepping by here.

  • Talha

    Sir that’s really helpful …I am one of your lucky students and earning much due to your SEO courses…thanks and keep it up…!!

  • Mohammad Sikander

    Awesome Article Sir.. its really helpful for every SEO reader! God Bless You

    • that’s great to hear from you brother. good luck!

  • Thanks for share awesome article.

    Aaqib from Blogging Hunt

  • Syed Salman Haider Bukhari

    very helpful content………………..great job

  • Salam Sir,
    Sir main pakistan may rehta hon kia mai youtube say adsense ki through paisay kama sakta hon?.

    • w/salam,

      Ji bilkul, ap Adsense se Pakistan ma paise kama sakte ha.

      • Sir agar main apni site per kisi aur ki link add karna chahta hon toh kia rel=”canonical” likhna tek hy ya nhe seo k hawalay say?

        • kesi aur ka link dengy tu wo ap ko khud decide karna ha k kia dena ha.

        • canonical attribute tu by default shamil hota ha wordpress aur blogger ma.

      • faraz ahmed

        Assalam alaikum,
        Abdul Wali bhai, kya youtube me apne video ko monetize karke paisa kamana halal hai.

  • You welcome bro!

  • if you do this, you’ll have to loss traffic.

    • Ranjit from India

      thanks for reply

  • Nice Post Bhi.

  • asim11

    Ab DA aur PA aur Page Rank ki value khatam ho chuki hay. Aap article ko modify krain….. thanks. Asim Khan SEO Expert.

  • mahmood

    sir please make a video for add facebook share button on website

    • That’s a very easy thing bro, you can use a plugin for that in WordPress.

  • Sohel Shaikh


    I Think You Should Publish Case Study of Perfect Keyword Researching Post.

    And your all article are awesome always… 🙂

    • w/salam, I already have a keyword research tutorial published in Urdu/Hindi. And the next one I’ll publish in 2016 Inshallah 🙂


  • wali bhai.
    google instant search main kese submission karte hain.
    aur seo ke lie sab se important backlinks hain,

  • Adnan Sammi

    Dear sir, agar ma Paid version WordPress them apnay site par upload kar free ma share karo, to is se mere site ki ranking par koi issue to nahe aye ga. waiting for replay

  • Muhammad Usman

    Sir! How I can add html file in blogger. How to verify my html file upload…..I can’t please tell me….

  • digitonly

    sir aap mujhe ye bata sakte hain. ki main hindi language ke liye keywords kaise search karu. plz explain.

  • Naeem Ullah

    really informative article but i have a question about site map, can you explain how to create and manage the site map

  • asim

    wali bhai blogger me domain add kar k paise kama sahi hai ye alag se web hosting wordpress pe pasie kama na sahi hai?

  • really helpful article @onlineustaad:disqus Bhai 😉 keep it up
    God Bless you 🙂

  • waqas khalid

    Dear Abdul Wali please send me your contact number

  • Hayat Hussain


  • I am working on my site seo, I am confused about H1 H2 tags, can you explain these terms in detail with example?

  • shoaib

    Wali bhai mainy ye pochna tha ke jo article main apni website ya blogger main dalta ho
    adsense plagiarism ko pakry ga ya phir copyright ko

  • shoaib

    Kia Blogger ya Website main Article dale kr nechy Source deny se adsense kuch nahi kahy ga

  • saqibmahmood747

    Thanks Abdul Wali Bhai for this Info.
    Can you please tell me ho to get quality backlinks from high authority website. Since my website is new and i have 0 Domain Authority.

  • Asfand Hafeez

    Assalam O Alaikum @onlineustaad:disqus sir which contact is given no one attend it…
    M new n wana learn seo or buy complete dvd for course…

  • Tahsin Ali Jafri

    Hi Abdul wali Sir, How are you ? I am very much interested to learn SEO as already I am front end developer. I watched your online video tutorials but it had 4 years old. Now interface has been changed. Please help me and send me your updated video tutorials if you have’n uploaded.
    Kind Regards,
    Tahsin Ali

  • Good Article